Understanding SEO Terms is crucial to understanding the working of SEO Campaign
301 Redirect – Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)
302 Redirect – A “found” message. (Also referred to as a “temporary redirect.”) This form of redirection is commonly used — and in some cases abused — when a URL has been moved to a different location; but, it will be returning to the original location eventually.
403 Server Code – A “forbidden” message. Restrict access to a URL and displays the reason for the lack of access.
404 Server Code – A “not found” message. Server cannot locate the requested URL.
ALT Text/Tag or Attribute – A description of an image in your site’s HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves. Add ALT text to images whenever possible.
Anchor Text – The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through.
Affiliate Marketing – A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead.
Algorithm – A set of rules that a search engine uses to rank listings in response to a query. Search engines guard their algorithms closely, as they are the unique formulas used to determine relevancy.
Blog – A part of your website where you should regularly publish content (e.g. commentary on industry/company topics, descriptions of events, photos, videos, etc.). Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. Make sure you keep your blog within your own domain.
Bookmark – A link to a website saved for later reference in your web browser or computer. Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Having links to your site in social bookmarking sites is a sign to crawlers that your website content is interesting to people.
Backlink – Links originating from one website and pointing to another website or web page.
Bounce Rate – It is an analytics term that refers to someone who visits just one page of a website, and then leaves. Bounce rate does not pay attention to how long they were on that page — it could be seconds or hours — but if they only looked at one page before leaving, it’s considered a bounce.
Black Hat SEO – The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings.
Canonical URL – The canonical URL is the best address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.
Conversion Form – A form through which you collect information about your site visitor. Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads.
CSS (Cascading Style Sheets) – The part of your code that defines how different elements of your site look (examples: headers, links).
Cloaking – Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.
Conversion – Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.
CTR – Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression).
CPC – Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.
Click Bot – A program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.
Click Fraud – Clicks on a Pay-Per-Click advertisement that are motivated by something other than a search for the advertised product or service. Click fraud may be the result of malicious or negative competitor/affiliate actions motivated by the desire to increase costs for a competing advertiser or to garner click-through costs for the collaborating affiliate. Also affects search engine results by diluting the quality of clicks.
Content Management Systems (CMS) – In computing, a content management system (CMS) is a document centric collaborative application for managing documents and other content. A CMS is often a web application and often it is used as a method of managing web sites and web content. The market for content management systems remains fragmented, with many open source and proprietary solutions available
Directory – Just like directories for people and phone numbers, there are directories for websites. Submitting your site to a directory gives you more than just an inbound link; it helps people find you. The most popular web directories are Yahoo! Directory and Dmoz.
Domain – The main web address of your site (example: www.yoursite.com). It’s good to renew ownership of your domain for several years. Search engine rankings favor websites with longer registrations because it shows commitment.
Domain Authority – It is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results. It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across thousands of search results that we predict against.
Duplicate Content – When you have two pages on your website with the same or very similar content. This also can happen if you have the same content on your website as on another website. This is bad for SEO because the search engines cannot easily tell which page originally published the content.
The Fold – The “fold” is the point on your website where the page gets cut off by the bottom of a user’s monitor or browser window. Anything below the fold can be scrolled to, but isn’t seen right away. Search engines place some priority on content above the fold, since it will be seen right away by new visitors. Having too many ads above the fold can be seen as a negative issue, too. (See Panda).